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Save my name, email, and website in this browser for the next time I comment. All site content, links and resources are presented solely for informational purposes only and should not be considered as medical, legal, financial or tax advice.
Opinions expressed in reviews, commentary and articles are those of the author and are not necessarily shared by Scam Risk. Continued use of ScamRisk. Report A Scam. Scam Risk is here to help you protect yourself and fight back. Updated: February By: Scam Risk - Expert Reviewer. Todd Brown Marketing Review: Introduction The major goal in this Todd Brown E5 CAMP Masterclass review is to give you all of the critical information you need to evaluate whether or not this comprehensive training course is right for entrepreneurs like you.
Now, I do want to be totally up front here, so…. Table of Contents. Pros: What I Liked. The Good. Cons: What I Didn't Like. His courses can be a bit expensive. HIs techniques aren't the best for beginners. The Bad. They get more savvy as time goes on. Does that really sound like a business you can do from a laptop on the beach? See how this could be a problem? Todd Brown Overview In truth, he is a well-known marketer who has collaborated with other well-known marketers such as Russell Brunson, the inventor of ClickFunnels.
It is Very Informative: Everything promised on the sales page is fulfilled flawlessly. A client will never be confused—not even once! Who Is Todd Brown? What Are Marketing Funnels? Has anyone told you about the Rule of Seven? Our spontaneous purchases are also influenced by a lifetime of ad consumption. Rather, they are the product of continual exposure to certain brands over time. Masterclass with Todd Brown Generate steady new customer sales, every day E5 Camp Masterclass training is a 6-week online marketing training program.
Instead, watch for fresh reasons to message them, such as: Describe a separate product or services benefit. Release a fresh customer case study. Show off a distinct product or services feature. Remind prospects of their existing problems and the necessity for your product. Share a fresh expert recommendation.
Provide fresh data of educational marketing material. Have a variety of reasons for following up. And when you no longer do, quit the marketing campaign and move to something new. Yes, it can! And what if you could get started today and have your first payment in a week? And what if you could double it next week? Your laptop and an internet connection is all you need.
Because even if they stop working for an extended period of time, the money keeps coming in. So adventure, memories, and experience are the top priority. But, when it comes to building a business, you have plenty of options. Because you have more knowledge, more experience, more results, and more momentum.
You make money by helping them make money. You could continue researching, never making a decision. All while genuinely helping real people who are grateful and happy to pay for it. ScamRisk's 1 Online Business Recommendation:. You know deep down what you're meant for.
Now they will show you how to go get it. Play Video about scamrisks number one choice. Yes, Start My Journey! We will be happy to hear your thoughts. Leave a reply Cancel reply. Will this work for me? Does this work in my niche? How fast does it work? Is it easy? All of these questions that have to be answered in the mind of prospects so that at the end, once they have all those beliefs that they need to have then it becomes easy. When you make them the offer, they already bought into it.
Sweeney: That makes a lot of sense. I know for example, I just recently wrote a sales page for Tripwire. Part of the sales page is making claims, making proof. Does that overlaps sometimes and intersect? Todd: Yes, absolutely!
It ties in with what you just said. The reality is that there is no one perfect length to a marketing funnel. Sales letter should be as long as necessary to get the job done, no shorter no longer. The same thing holds through for a marketing funnel. However, there are couple of things that I see. One is the more complex the product is, the more pieces, the more benefits, the more features. To add one other thing on top of that, same thing with price point.
There are going to be more beliefs that need to be established at the end in order to get them to buy. The beginning of that sales letter really is the marketing. You are able to do the marketing and selling right on that page. There is no marketing.
There is no creating desire. There is no establishing value. There is no claims and proofs that you are presenting. All you do is just selling. When you are presenting your case for why they need your product. Sweeney: Gotcha! It started out something simple and I think anyone would have got that a lot of advance.
Now, we also have here the product ladder. I think that fits well and how to build out your products and where to start. One of the things that I think that gets talked about often that I first bought into myself many, many years ago before I was taught differently. A lot of people are taught today to start by building out your back end. Just for the new folks that are listening, in the world of direct response marketing, the biggest most successful direct marketing or direct response companies, they view their marketing in 2 categories.
All the marketing that you do to generate the very first sale. Back end marketing is all the marketing that you do with existing customers to generate the 2nd, 3rd and 4th purchase. The purpose of the front end and we are talking about this very briefly before we got in, this is the way that most successful companies do this. Before I go on to the back end, let me just explain something. For those of you like where do I make money to generate a profit?
First of all let me share something with you. In the direct response world, the profit is in the back end. The profit is in the 2nd, 3rd and 4th transaction that you generate with an existing customer. Understand, it was investment. You have the ability to follow up, make additional offers, affiliate offers and monetize over time. Build your big back end products first.
The way that biggest companies in the direct response world do is that they do it reversed. They start with the front end. The reason why they start with the front end is because it allows you to maintain a pulse in the market. It allows you to find out very quickly what resonates with the market, what excites the market, what is the market willing to whip out their wallet, their credit card and buy. Once you see that then you build out your back end products accordingly. You start with the front end.
You could create those quickly. You could have those created very quickly to find out what really resonates with the market. You see this all the time with a lot of companies. Todd: I think it was Outrageous Advertising. It was an awesome book by the way. From the response and I think it actually started with a presentation that he gave.
He built out like a whole big tremendous live event around outrageous advertising. There was a whole continuity program. He built out a whole back end based on the response that he got. Sweeney: It does! Todd: The idea of splintering the back end into a core offer and then into a Tripwire and ultimately into a Lead Magnet.
Ryan is a good friend but the issue is that if you missed the mark with the topic then you can invest the tremendous amount of time, creating a bunch of products that I just off the mark. I could tell you from experience. Having done that on more than one occasion is not fun. It sucks up a tremendous amount of time. So, the other thing is let me throw this out. Even the whole idea, there are lots of different ways and I said this the other night on some webinar.
We could line up 10 different very successful marketers. We could look at the tactical set up of their funnel meaning one guy starts with the Tripwire then one guy starts with the Evergreen webinar, one guy has free shipping offer, one guy has an application process.
A 2 step marketing was when they run an Ad. They would say call this toll free number to request your free information. Then the person would call the toll free number, leave their contact information and then they would get something in the mail. The way the idea of the Lead Magnet today differs from that world, differs from the way it was done, was that back then was the marketing and sales vehicle.
There was no separate Lead Magnet. There was no piece of content that they offer just for free to build the list. There was no piece of software that got create just to entice people to jump on the list. The way it was always done was that the information that got delivered was one of the same as the marketing and sales material. The thing that they delivered was the marketing and sales material. What is being delivered is the marketing and sales.
Sweeney: It does. Todd: Certainly! The point I was really trying to meet. A Lead Magnet can be very effective. At a bare minimum if you use Lead Magnet should the first piece of the marketing funnel. Then it becomes very easy because you can have a video that is a combination case study and education by explaining why the system is so effective.
Case studies, testimonials, those are really proof points. When somebody says like this was incredibly simple. That is a proof point that you use that this is incredibly simple a tond anybody could do it. For example, listen what Bob said. He said it was the easiest thing he ever did and he loved it and this is something that you can get. You can triple your money in 24 hours. For example, let me walk you through this case study. The case study serves as the proof point to back up what you just said.
I just want to make sure everybody grasp because the majority of marketers, they will stop their presentation with testimonials and case studies almost at times. A case study video fits perfectly with education based marketing content. Sweeney: Alright! I have a few written down from one of your post. You talked about a time stamp video and resumable video. Todd: All of these are fairly simple video. This one is brain dead simple. Resumable video is just really what the title implies.
It gives a prospect the opportunity or the ability to pick off in your VSL where they left of. Somebody watches 30 minutes of it. If that video is done the way most videos are played, the person has to start over. They press pick up where I left off. What that means is that you are going to get a lot more of your prospect and we internally retract this. There are couple of different applications that you can use. He recently launched the product. But the one we used internally is Wistia.
Wistia has features that will do that for you for free. Todd: Yes, something like that. You can have on there. Get 10 free videos with Wistia and just use their resumable feature and watch what happens. Todd: Yes, not in front of me.
Todd: Absolutely! That can be a game changer. Those are individuals that finished watching your video. You have that follow up process. I think you mentioned Justin Brooke. I had a client come in for an entire day. I brought Justin in for an hour to meet with the client on his media buying. Here now we also have the Dynamic Exit Direct based on time on page.
They click, redirect long form sales letter. This tactic is you have the ability to redirect to different destination pages based on time on page. This gives you the ability to have different redirect. Now you have the ability to put out a pin point targeted message to the prospect based on when they are bailing in your message.
As simple as that. Sweeney: I like it! Todd: This is one also that just money being left on the tables. When a lot of marketers present an up sell, they will present the up sell or the up sells as one time offers. I remember the time when OTOs were huge and they were big. Again, when you recognized that the money is on the back end and the profit is on the back end.
You want to start that relationship right. What it allows you to do is it allows you to go back to those prospects that skip that offer and make them a second chance offer. Typically what we do with clients and even our own funnels is 48 hours later. We will go back. They bought the main front end product and then they skip the up sell. It gives up the ability 48 hours later to go back after they have a chance to see the product, see that we deliver the goods, see that we over delivered, see that there are unadvertised bonuses that are neither gotten or on their way, see that they had the good buying experience.
Now we go back and we give them a second chance to take advantage of that up sell. When we do it, we had the best results with changing up the offer. The other thing that we do is they are also one click. I know that CRM can do that but there are lot of applications today that you can do that really simple by the process.
Now, time wise. So we have 3 and I will call it sexy instead of cool; 3 sexy conversion tactics. First one is animated gif imaging email. Todd: I think, I stole that from Ryan Deiss to be honest with you.
You know that the right image in email correspondence can do a lot to capture attention, can do a lot to break up copy and make it more easier on the eye. So the animated gif is just that. It almost has a feel of snippet of a video.
We will have that turned into an animated gif. There are even free sites that you can use. If you just go to Google like free animated gif maker, there are even sites that allow you to upload a video like a 1 minute video. Now, 2 we have this pretty cool. A countdown timer within your email messages. A buddy of mine Jack Born. He has worked with Perry Marshall. He created an application. It allows you to create dynamic countdown timers that you can just paste right into your email auto responder.
You can have it display a close message. You can have it just countdown to zero. You could change the destination once it counts down to zero. If somebody clicks on it will go to a close page. It just adds another element to the email to grab attention. We have heard the Marketing , attention into desire action.
The very first thing you got to get attention. Some of these little things, there are just little tricks, little pattern interrupts from the norm that get attention, make it pop and get you to engage.